2023 年你需要考察的 AI 行銷工具

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最近測試了 ChatGPT，我嘗試請她寫一篇 The Marketing AI Tools You Must Know in 2023，她給我以下文案

Artificial intelligence (AI) has transformed the way businesses market themselves and reach their target audience. With the help of AI, marketing teams are able to analyze large amounts of data, personalize their messaging, and make informed decisions about their campaigns.

In 2023, there are several AI tools that marketers should be aware of to stay ahead of the curve.

Artificial intelligence chatbots: Chatbots powered by AI can handle customer inquiries, provide product recommendations, and even process orders. They can help businesses save time and resources by automating repetitive tasks and allowing human employees to focus on more complex tasks.
Personalization platforms: These AI tools use machine learning algorithms to analyze customer data and create personalized experiences for individual users. This can include personalized emails, website content, and social media messages.
Marketing automation tools: AI-powered marketing automation tools can help businesses streamline their marketing processes and improve efficiency. They can schedule social media posts, send personalized emails, and even optimize ad campaigns.
Predictive analytics tools: These AI tools use machine learning algorithms to analyze data and predict future outcomes. In marketing, this can be used to predict customer behavior and inform campaign strategy.
Voice search optimization tools: As the use of voice assistants grows, it’s important for businesses to optimize their websites and content for voice search. AI tools can help with this by analyzing language patterns and identifying the most commonly used phrases for a particular topic.

By using these AI tools, marketers can save time, improve the effectiveness of their campaigns, and deliver a more personalized experience to their customers. As AI continues to evolve, it will be important for marketers to stay up-to-date on the latest tools and how they can be used to benefit their business.

然後我問她 “Could you add content generation as one of the tools?”

她回答:

Sure! Here’s the updated list of AI tools that marketers should know about in 2023:

Artificial intelligence chatbots: Chatbots powered by AI can handle customer inquiries, provide product recommendations, and even process orders. They can help businesses save time and resources by automating repetitive tasks and allowing human employees to focus on more complex tasks.
Personalization platforms: These AI tools use machine learning algorithms to analyze customer data and create personalized experiences for individual users. This can include personalized emails, website content, and social media messages.
Marketing automation tools: AI-powered marketing automation tools can help businesses streamline their marketing processes and improve efficiency. They can schedule social media posts, send personalized emails, and even optimize ad campaigns.
Predictive analytics tools: These AI tools use machine learning algorithms to analyze data and predict future outcomes. In marketing, this can be used to predict customer behavior and inform campaign strategy.
Voice search optimization tools: As the use of voice assistants grows, it’s important for businesses to optimize their websites and content for voice search. AI tools can help with this by analyzing language patterns and identifying the most commonly used phrases for a particular topic.
Content generation tools: AI can also be used to generate written content, such as blog posts, social media posts, and even email subject lines. These tools use machine learning algorithms to analyze existing content and create new, unique content based on a set of parameters provided by the user.

接著我問她 “For content generation tools, what you have said is perfect for text category, could you add image category and video category for content generation tools ?”

她回答 :

Certainly! Here’s an updated list of AI tools that marketers should know about in 2023, including content generation tools for text, images, and video:

Artificial intelligence chatbots: Chatbots powered by AI can handle customer inquiries, provide product recommendations, and even process orders. They can help businesses save time and resources by automating repetitive tasks and allowing human employees to focus on more complex tasks.
Personalization platforms: These AI tools use machine learning algorithms to analyze customer data and create personalized experiences for individual users. This can include personalized emails, website content, and social media messages.
Marketing automation tools: AI-powered marketing automation tools can help businesses streamline their marketing processes and improve efficiency. They can schedule social media posts, send personalized emails, and even optimize ad campaigns.
Predictive analytics tools: These AI tools use machine learning algorithms to analyze data and predict future outcomes. In marketing, this can be used to predict customer behavior and inform campaign strategy.
Voice search optimization tools: As the use of voice assistants grows, it’s important for businesses to optimize their websites and content for voice search. AI tools can help with this by analyzing language patterns and identifying the most commonly used phrases for a particular topic.
Content generation tools: AI can also be used to generate written content, such as blog posts, social media posts, and even email subject lines. These tools use machine learning algorithms to analyze existing content and create new, unique content based on a set of parameters provided by the user.
Image generation tools: AI can also be used to generate original images, such as product shots, graphics, and even entire website designs. These tools use machine learning algorithms to analyze existing images and create new, unique images based on a set of parameters provided by the user.
Video generation tools: AI can also be used to generate original videos, such as product demos, explainer videos, and even entire video advertisements. These tools use machine learning algorithms to analyze existing videos and create new, unique videos based on a set of parameters provided by the user.

雖然我原本的意思是她可以在 content generation 中分 text、 image、video三部分，不過她直接把 image 和 video 做增加的兩點看起來也 ok。文章寫得很漂亮，大多也都符合事實，只是把 AI 寫得有點神，比較像是在講當 AI 發展成熟時能達到的境界。不過利用 AI 的輔助，的確可以省下許多時間，也能提升品質，如這篇 ChatGPT 的文章，在幾分鐘問答就產出，且英文對於非英語母語的人來說真的加分很多。當然內容需要做調整，但是個不錯的文章發展基礎，且你可不斷地跟她對話改進。

我的心得是在不久的未來，如果不懂得用 AI，有可能就像之前電腦革命時有的人只會用打字機，不會用電腦，只好面臨淘汰的命運。

最近看到一個網站 AI TO GROW，列出許多正在應用 AI 的行銷工具包含 ChatGPT，其中有些工具你應該聽過，如 grammarly、Jasper、Canva。我隨機挑了 Hotpot，選單上的功能看起來蠻吸引人的。不過我先試了用敘述產生圖的 AI Art Generator 等很久都沒有東西出來，也許她把資源都給 premium 客戶，還要再觀察，不然就是直接升級 premium 看是否每個功能都能執行。如果你是 Canva 的用戶，在去年 11 月 Canva 也宣稱有 Text to Image 的功能，也可趕快來嚐鮮用用。